How does Fair Trade work?
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About the video: ‘How does Fair Trade work?’
Paul Rice explains how TransFair USA is just one of twenty fair trade certifiers around the world. They all use the same Fair Trade standards and together they work with over a million farmers. Rice notes that there is a growing class of consumer that cares about the impact their purchasing decisions make. Fair trade helps them make a difference. He adds that in a world where too many people have little or no time to speak out for a better world, fair trade also offers an easy way to register one’s voice as a global citizen.
Total views: 2,116
Filmed: San Francisco, USA on 27 March 2006
Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell
Copyright © 2006 Big Picture TV
About Paul Rice
Paul Rice is President and CEO of TransFair USA, the only Fair Trade certifier in the United States.
TransFair has developed business partnerships with over 650 US companies (including such leading brands as Starbucks, P&G, Green Mountain and Dunkin’ Donuts), launched Fair Trade coffee into 50,000 retail outlets nationwide, certified over 160 million pounds of Fair Trade coffee.
In 2000 Paul Rice has received the Ashoka Fellowship for his pioneering work in fair trade and in 2002 he was named by the Klaus Schwab Foundation for Social Entrepreneurship as one of the world’s top 40 Social Entrepreneurs. He has authored several publications including “Sustainable Coffee at the Crossroads” (1999).
Other videos with Paul Rice
Paul Rice
Does Fair Trade work?
Paul Rice talks about how fair trade can help align the interests of corporations and small farmers without sacrificing profitability. As companies look to reduce costs in an increasingly…
Recorded: 27 March 2006
Paul Rice
What difference does Fair Trade make?
Fair trade started in the 1970s by organizations such as Oxfam (UK), SOS (Holland) and Gepa (Germany). Since then the fair trade market has grown dramatically and now enjoys substantial…
Recorded: 27 March 2006
Paul Rice
Is Corporate Social Responsibility here to stay?
In a climate of increased consumer awareness and public scrutiny, reputation and brand image have never been more critical to the fortunes of multinational corporations. As a result,…
Recorded: 27 March 2006
Paul Rice
What is difference between Fair Trade and Free Trade?
Recent studies by the World Bank conclude that the benefits of free trade and economic liberalization have failed to reach the world’s poorest people. Rice notes that many…
Recorded: 27 March 2006
Paul Rice
Does Fair Trade really help people?
Paul Rice illustrates the power of fair trade with a story about a young woman from Nicaragua. Yolanda was born into a family of coffee farmers. Ten years ago her father joined…
Recorded: 27 March 2006
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