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Why does the media focus on negative news?

A photo of Julia Butterfly Hill

Julia Butterfly Hill

Campaigner, Environmental Activist

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About the video: ‘Why does the media focus on negative news?’

Julia looks at how negative news stories in the media fuels consumer activity. She suggests that positive news will never have a place in the mainstream media as long as the corporations that support the media want increased consumption. One way around this is to become our own media and to network with individuals and groups with common goals.

Total views: 2,500

Filmed: EnvironDesign9 conference. New York City, USA on 22 April 2005

Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell

Copyright © 2005 Big Picture TV

About Julia Butterfly Hill

Julia Butterfly Hill is an American campaigner and environmental activist.
She is well known for living in a 180-foot (55 m)-tall, roughly 1500-year-old California Redwood tree for 738 days between December 10, 1997 to December 18, 1999, in order to prevent loggers of the Pacific Lumber Company from cutting it down.
She is the author of the book “The Legacy of Luna: The Story of a Tree, a Woman and the Struggle to Save the Redwoods”(2001) and co-author of One Makes the Difference: Inspiring Actions that Change our World” (2002).

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