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What is difference between Fair Trade and Free Trade?

A photo of Paul Rice

Paul Rice

President of Transfair USA, Social Entrepreneur

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About the video: ‘What is difference between Fair Trade and Free Trade?’

Recent studies by the World Bank conclude that the benefits of free trade and economic liberalization have failed to reach the world’s poorest people. Rice notes that many of these ‘victims of globalization’ are small farmers in the developing world. Fair trade is a market-based approach to solving global poverty, he explains – one that helps make free trade work for the poor.

Total views: 3,184

Filmed: San Francisco, USA on 27 March 2006

Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell

Copyright © 2006 Big Picture TV

About Paul Rice

Paul Rice is President and CEO of TransFair USA, the only Fair Trade certifier in the United States.
TransFair has developed business partnerships with over 650 US companies (including such leading brands as Starbucks, P&G, Green Mountain and Dunkin’ Donuts), launched Fair Trade coffee into 50,000 retail outlets nationwide, certified over 160 million pounds of Fair Trade coffee.
In 2000 Paul Rice has received the Ashoka Fellowship for his pioneering work in fair trade and in 2002 he was named by the Klaus Schwab Foundation for Social Entrepreneurship as one of the world’s top 40 Social Entrepreneurs. He has authored several publications including “Sustainable Coffee at the Crossroads” (1999).

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What difference does Fair Trade make?

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Does Fair Trade really help people?

Paul Rice illustrates the power of fair trade with a story about a young woman from Nicaragua. Yolanda was born into a family of coffee farmers. Ten years ago her father joined…

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