what can designers learn from biologists? (part 2)
About the video: ‘what can designers learn from biologists? (part 2)’
In this second part of a two-part series, Janine Benyus discusses the pressing need to educate engineers, designers and even biologists in the field of functional biology. Nature offers us 3.8 billion years of research and development, and this vast wealth of information and inspiration can and must be harnessed to greater effect if we are to successfully transition to sustainability. In addition to educational reform, Benyus shares other ideas that could help disseminate a broader understanding of nature’s genius.
Total views: 1,866
Filmed: San Francisco, USA on 16 October 2005
Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell
Copyright © 2005 Big Picture TV
About Janine Benyus
Janine Benyus is co-founder of the Biomimicry Guild, where she works as a biologist helping designers and engineers learn from nature’s design solutions.
She is also President of the Biomimicry Institute, a non-profit organization whose mission is to naturalize biomimicry in the culture by promoting the transfer of ideas, designs, and strategies from biology to sustainable human systems design.
She is the author of several books, including ‘Biomimicry: Innovation Inspired by Nature.’
She is also a public speaker and has given lectures to a number of large organizations and corporations including Nike, Novell, Proctor & Gamble, Patagonia and Interface Carpets.
In 2006 she received the Women of Discovery Award.
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