What are the key factors motivating efforts to become sustainable? (part 2)
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About the video: ‘What are the key factors motivating efforts to become sustainable? (part 2)’
In this second part of this two part series, Friend looks at the market drivers affecting progressive change. He discusses the market implications of legislation such as the electronics take-back initiative in Europe, which requires manufacturers to recycle or safely dispense with used consumer goods. He talks about the rising popularity of America’s LEED rating system for green building. He also highlights the compelling growth in the lifestyles of health and sustainability (LOHAS) sector.
Total views: 2,659
Filmed: San Francisco, USA on 9 November 2005
Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell
Copyright © 2005 Big Picture TV
About Gil Friend
Gil Friend is a systems ecologist and business strategist with 35 years of experience in business development and environmental innovation. Tomorrow Magazine has called him “one of America’s leading environmental management consultants.” He is founder and CEO of Natural Logic Inc. based in Berkeley, California. He was also co-founder and co-director of the Institute for Local Self-Reliance, a leading urban ecology & economic development think tank.
Other videos with Gil Friend
Gil Friend
Which countries make the most efforts towards sustainability
Gil Friend briefly assesses the environmental performance of government and private sectors around the globe. He sees Europe as a world leader in progressive policy implementation.…
Recorded: 9 November 2005
Gil Friend
What are the key factors motivating efforts to become sustainable? (part 1)
Gil Friend analyses the economic and cultural drivers affecting corporate action on sustainability. He highlights the vulnerability of the global economy to shifts in energy prices…
Recorded: 9 November 2005
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