What will a new green economy look like? (Part 1)
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About the video: ‘What will a new green economy look like? (Part 1)’
John Elkington believes the global economy is susceptible to a major shock on account of burgeoning social and environmental crises. In the face of this, mainstream corporations are now looking to social entrepreneurs for business ideas that mitigate risks and leverage market opportunities. New entrepreneurial activity, much of which is backed by wealthy foundations or venture capitalist institutions, could well be paving the way towards a very different approach to doing business.
Total views: 1,556
Filmed: London, UK on 30 May 2006
Credits: Interviewer - Marcus Morrell, Camera and Editor - Marcus Morrell
Copyright © 2007 Big Picture TV
About John Elkington
John Elkington has worked in the environmental and sustainable development fields since 1972. A co-founder of Environmental Data Services (ENDS) in 1978, he also co-founded SustainAbility in 1987. He served as the organisation’s Chairman from 1995 to 2005, and is now Chief Entrepreneur. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.”
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