How do we make industry more sustainable?
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About the video: ‘How do we make industry more sustainable?’
Bill Joy believes that the necessary steps for industry are first to reduce the quantity of materials used in the manufacturing process, then to reuse and recycle them where at all possible. Generally speaking, the US is not doing well on recycling. Plastic is a problem because of the diverse forms it takes, making it uneconomical to sort. Joy speculates that advancing technologies may in due course restore cottage industries in areas such as food and fashion. This could be part of a pattern to relocalise our lives along the lines of localized food production and distribution.
Total views: 2,103
Filmed: Berlin, Germany on 10 September 2006
Credits: Interviewer - Marcus Morrell, Camera and Editor - Marcus Morrell
Copyright © 2006 Big Picture TV
About Bill Joy
As Co-Founder and Chief Scientist of Sun Microsystems, Bill Joy pioneered the design of the computer chips and software integral to today’s internet.
Since 2005, his primary focus has been on investment in green technologies as a partner in the venture capital firm Kleiner, Perkins, Caufield & Byers.
He is widely known for having written the essay “Why the future doesn’t need us” (2000), where he expresses deep concerns over the development of modern technologies.
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