Is the cost of fighting climate change too expensive?
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About the video: ‘Is the cost of fighting climate change too expensive?’
Speaking as an investor, Bill Joy believes that it is entirely possible to limit carbon emissions by means of financial incentives. The key is to pay people not to emit. For industry, this is relatively straight-forward. The hardest audience by far is the home-owner, wedded as many are to their over-sized cars, wasteful refrigerators and air-conditioning units. It will take creativity and constant pressure to change habits rooted in the false assumption that cheap energy can be counted upon in the future.
Total views: 1,528
Filmed: Berlin, Germany on 10 September 2006
Credits: Interviewer - Marcus Morrell, Camera and Editor - Marcus Morrell
Copyright © 2006 Big Picture TV
About Bill Joy
As Co-Founder and Chief Scientist of Sun Microsystems, Bill Joy pioneered the design of the computer chips and software integral to today’s internet.
Since 2005, his primary focus has been on investment in green technologies as a partner in the venture capital firm Kleiner, Perkins, Caufield & Byers.
He is widely known for having written the essay “Why the future doesn’t need us” (2000), where he expresses deep concerns over the development of modern technologies.
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