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What does it mean to be a consumer?

A photo of John Cavanagh

John Cavanagh

Director of Institute for Policy Studies

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About the video: ‘What does it mean to be a consumer?’

John Cavanagh highlights the power that individuals possess as consumers, workers, investors and citizens by the choices that they make. He points to the success of the fair trade and anti-sweatshop movements in recent years. Consumer groups and environmental activists are joining with workers around the world to start to build a much needed countervailing force that can challenge both the government and the corporate sector.

Total views: 2,506

Filmed: Washington DC, USA on 13 April 2005

Credits: Interviewer - Marcus Morrell Camera and Editor - Marcus Morrell

Copyright © 2005 Big Picture TV

About John Cavanagh

John Cavanagh is the Director of the Institute for Policy Studies in Washington DC (since 1998). Formerly an economist with UNCTAD and the WHO, he co-founded the International Forum on Globalization (IFG) in 1995. He also sits on the executive committees of the US-based Alliance for Responsible Trade and the Citizens’ Trade Campaign and works closely with the Progressive Caucus of the US Congress. He is the co-author of numerous books and articles on globalization, corporate accountability and international labour rights.
His latest book is “Development Redefined: How the Market Met Its Match (International Studies Intensives) ” written together with Robin Broad.

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