What is ‘Natural Capitalism’?
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About the video: ‘What is ‘Natural Capitalism’?’
Dr. Lovins talks about the reaction around the world to his seminal book ‘Natural Capitalism’, which he co-wrote with L. Hunter Lovins and Paul Hawken. Since it was first published in 2000, he has worked with a number of companies in helping them to develop “natural capitalist” strategies to do business as if nature and people were properly valued. His hope, he explains, is that successful case studies from within different industry sectors will encourage other companies to follow similar strategies. He finishes by commenting on how engineering is taught in schools and warns that it must change if we are to see a meaningful shift towards sustainable eco-design.
Total views: 4,581
Filmed: San Raphael, USA on 17 October 2004
Credits: Interviewer - Nick Hart-Williams Camera - Cody Harrington Editor - Marcus Morrell
Copyright © 2004 Big Picture TV
About Amory Lovins
Amory Lovins is one of the world’s foremost energy consultants and is the Chairman and Chief Scientist of Rocky Mountain Institute, based in Colorado.
His work focuses on developing advanced resource productivity and energy efficiency.
His many innovations have won major awards around the world and Newsweek Magazine has praised him as “one of the Western world’s most influential energy thinkers.”
He has published 29 books, including “Factor Four” (1997), “Natural Capitalism:Creating the Next Industrial Revolution”(2000), “Small is Profitable” (2003), “Winning the Oil Endgame”(2005).
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