Is there a role for business other than to make profit?
Olivier Giscard D'Estaing
Politican, Educator, Chairman of the Committee for a World Parliament
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About the video: ‘Is there a role for business other than to make profit?’
Giscard d’Estaing believes that business must embrace a wider responsibility to society. The business sector represents a massive driving force for change and must be engaged if the world is to tackle serious social and environmental problems. But positive results can only be achieved if businesses are seen to be ethical by its customers and stakeholders. Signing up to the nine ethical principles proposed by the United Nations is a good start. Business Schools are also helping in the provision of the required education.
Total views: 2,303
Filmed: Geneva, Switzerland on 21 May 2006
Credits: Interviewer - Marcus Morrell, Camera and Editor - Marcus Morrell
Copyright © 2006 Big Picture TV
About Olivier Giscard D'Estaing
Olivier Giscard d’Estaing is Chairman of the Comité Pour un Parlement Mondial (Committee for a World Parliament). He is the founding Dean and Director General of INSEAD business school. He also chairs the Business Association for the World Social Summit and the European League for Economic Cooperation. Dr d’Estaing has served as a member of the French parliament and as Mayor of the town of Estaing, and he is the brother of former French President Valéry Giscard d’Estaing.
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