Paul Rice is President and CEO of TransFair USA, the only Fair Trade certifier in the United States. TransFair has developed business partnerships with over 650 US companies (including such leading brands as Starbucks, P&G, Green Mountain and Dunkin' Donuts), launched Fair Trade coffee into 50,000 retail outlets nationwide, certified over 160 million pounds of Fair Trade coffee. In 2000 Paul Rice received the Ashoka Fellowship for his work in fair trade and in 2002 he was named by the Klaus Schwab Foundation for Social Entrepreneurship as one of the world's top 40 Social Entrepreneurs. He has authored several publications including Sustainable Coffee at the Crossroads (1999).