John Elkington 
Biography
Chief Entrepreneur from United Kingdom
John Elkington has worked in the environmental and sustainable development fields since 1972. A co-founder of Environmental Data Services (ENDS) in 1978, he also co-founded SustainAbility in 1987. He served as the organisation’s Chairman from 1995 to 2005, and is now Chief Entrepreneur. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.”
Videos
John Elkington
What impact can sustainability consultants have?
John Elkington reflects on a very succesful on-going career as a consultant in the sustainability space. He talks about the reponsibility that goes with leading edge work, and about…
Recorded: 30 May 2007
John Elkington
What is the future of food?
John Elkington assesses future trends in food production. He looks at three relatively new food types: organic, functional and genetically modified. Functional foods, like Danone’s…
Recorded: 30 May 2007
John Elkington
What is the triple bottom line? (part 1)
In this two-part series, John Elkington discusses economic, environmental and social accountability in the context of the decades-long evolution of Corporate Social Responsibility…
Recorded: 30 May 2006
John Elkington
What is the triple bottom line ? (Part 2)
In this second clip, Elkington discusses the third wave that helped shape the corporate social responsibility movement. Taking place in the late nineties and early years of the…
Recorded: 30 May 2006
John Elkington
What will a new green economy look like? (Part 1)
John Elkington believes the global economy is susceptible to a major shock on account of burgeoning social and environmental crises. In the face of this, mainstream corporations…
Recorded: 30 May 2006
John Elkington
What will a new green economy look like? (part 2)
Elkington gives an example of how one multinational corporation is moving into the “new economy” space. Unilever is not unknown for its interest in social entrepreneurship (it…
Recorded: 30 May 2006
John Elkington
What changes should the world expect in coming years?
John Elkington reflects on the challenges that humanity can expect as the century unfolds. They range from global epidemics to prolonged drought, among other symptoms of advanced…
Recorded: 30 May 2006
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