Amory Lovins is one of the world's foremost energy consultants and is the Chairman and Chief Scientist of Rocky Mountain Institute, based in Colorado. His work focuses on developing advanced resource productivity and energy efficiency. His many innovations have won major awards around the world including the Right Livelihood Award, known as the Alternative Nobel Prize, "for pioneering soft energy paths for global security". Newsweek Magazine has praised him as 'one of the Western world's most influential energy thinkers.' He has published 29 books, including Factor Four (1997), Natural Capitalism:Creating the Next Industrial Revolution (2000), Small is Profitable (2003), Winning the Oil Endgame (2005).